GAS continues as SAFC principal partner for 2021/22

Great Annual Savings Group (GAS) is proud once again to be the principal partner of Sunderland Association Football Club (SAFC) for the 2021/22 season.

The continuation of the partnership will see the GAS brand once more emblazoned on the front of club’s famous red and white shirt, as well as the new away shirt.

The cost saving expert has a long-standing relationship with the club, having helped them with energy and legislative obligations, as well as becoming a long-term supporter of the Foundation of Light.

Craig Shields, Operations Director at GAS, said: “We have worked with the club since 2017 and are excited to play our part in what we believe is an exciting new chapter for all.

“We are not only committed to supporting the club, but the region as a whole. This passion was the fundamental driving force behind the launch of the Group’s GF Community Foundation, a new charity restoring hope and support across the North East and our Wearside-focused recruitment drive.

“Fans are ultimately the heart and soul of any football club, which made last season tough for everyone, but we can’t wait to see the fans return to the Stadium of Light in the forthcoming campaign.”

Sunderland AFC’s 2021-22 Nike home kit will be available via the official SAFC store ahead of the new campaign.

Inspired by the club’s first Nike kit worn from 1983 to 1986, the remixed design also takes elements from the club’s 1995-97 away strip and 2009-10 home shirt.

The hybrid design features a white base to provide an 80s’ vibe, with the fading stripes throwing back to SAFC’s yellow Avec shirt from the mid-90s.

Echoes of the club’s 2009-10 shirt also subtly influence the bespoke design, as a large abstract crest adorns the front of the garment.

For more information about the great work already being carried out by the GF Community Foundation across the Sunderland and County Durham regions, make sure to follow them on their Facebook, Instagram and Twitter social media channels.

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Paul JohnsonGroup Financial Director

Paul Johnson is very much a home-grown talent.

He joined Great Annual Savings Group in its infancy, fresh from a youth career as a professional footballer with Hartlepool United.  He quickly established a reputation within the business and aced all required accountancy qualifications in the space of four years to become the Group’s Management Accountant.

Several successful projects later, Paul was promoted to Head of Finance.  When the former FD left GAS, he took on the mantle of the business’ most senior finance professional; boasting a string of incredible achievements all under the age of 30.


“I have witnessed phenomenal growth at the Group over the many years I’ve worked here and I’m looking forward to guiding the Group into an exciting new chapter.”

Interesting fact:

Paul made his professional debut for Hartlepool United against Bournemouth in the Football League.  Some say Danny Ings still resides in his pocket to this day.