GAS donates £5,000 to Foodbank following social media initiative

There is nothing quite like sport when it comes to bringing people together.

Following the remarkable response to the launch of the 2020/21 Sunderland AFC home kit on social media, Great Annual Savings (GAS) has donated £5,000 to Sunderland and County Durham Foodbank.

Following the pledge which went viral on social media and saw engagement from prominent public figures, celebrities and former Sunderland players, GAS has vowed to use its enhanced platform to positively impact the local community.

Although the number of new followers fell just short of the 5,000-target set by GAS, the cost-saving consultancy insists on supporting the local foodbank at such a critical time.

GAS Chief Executive Brad Groves said: “In a very short space of time we have experienced a major increase in our social media following and saw this as an opportunity to leverage the goodwill of the supporters.

“It is a privilege to give back to the local community in this way, and GAS will continue to use its platform for the greater good of the North East and beyond.

“It was great to see supporters getting behind the cause and we will be running similar initiatives throughout our partnership.”

The donation is the latest in an on-going relationship with the organisation, which has seen GAS support Sunderland and County Durham Foodbank for the past three years.

The Group will continue to use its new platform within the fanbase to drive social value. Look out for more information on GAS working with Sunderland AFC and its fan base to help families in the city.

Sign up to our NewsletterStay up to date with the latest industry news and offers.

Share this post

Paul JohnsonGroup Financial Director

Paul Johnson is very much a home-grown talent.

He joined Great Annual Savings Group in its infancy, fresh from a youth career as a professional footballer with Hartlepool United.  He quickly established a reputation within the business and aced all required accountancy qualifications in the space of four years to become the Group’s Management Accountant.

Several successful projects later, Paul was promoted to Head of Finance.  When the former FD left GAS, he took on the mantle of the business’ most senior finance professional; boasting a string of incredible achievements all under the age of 30.


“I have witnessed phenomenal growth at the Group over the many years I’ve worked here and I’m looking forward to guiding the Group into an exciting new chapter.”

Interesting fact:

Paul made his professional debut for Hartlepool United against Bournemouth in the Football League.  Some say Danny Ings still resides in his pocket to this day.