GAS announces new partnership with Birmingham City Football Club

Great Annual Savings Group (GAS) is proud to announce a new partnership with Birmingham City Football Club.

The Group has a comprehensive portfolio of sporting partners, including Football League clubs such as Sunderland AFC.

In a challenging economic climate, GAS has proven to be an incredibly useful partner to sporting institutions throughout the UK and Republic of Ireland, helping both the clubs and their business affiliates reduce costs on utilities such as water, gas and electric, EV charging; merchant and payment services; insurance; telecoms; office equipment; R&D tax credits; and much more.

Ian Dutton, Chief Commercial Officer, Birmingham City Football Club, said: “It’s brilliant to have Great Annual Savings join the Blues family. We will be working closely with them to reduce the Gas and Electric bills here at the football club with a view to further reduce the club’s carbon footprint.”

Phil Andrew, Partnerships Director at Great Annual Savings Group, said: “We’re keen to raise our profile around the UK and have had great success doing so with sporting partnerships to date.

“GAS has proven itself to be a valuable partner to sports clubs and to be entering into an agreement with a club of Birmingham City’s stature is exciting for both parties.

“We have provided consultancy to the club already and will continue to work in tandem to deliver efficiencies.

“We look forward to the rest of the season and will be cheering the Blues on.”

GAS’ breadth of B2B services is unmatched in the sector and the Group’s collective of 300 experts has grown its portfolio of customers to more than 11,000 businesses.  This includes more than 250 hotels and even more restaurants, bars, gyms and spas from the hospitality and leisure sectors.

GAS works with businesses of all sizes, from the local B’n’B to multi-site hotel chains and is well on its way to realising its vision of being recognised as the UK’s leading provider of business cost reduction services.

Find out more about how our relationship can support your business.

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Paul JohnsonGroup Financial Director

Paul Johnson is very much a home-grown talent.

He joined Great Annual Savings Group in its infancy, fresh from a youth career as a professional footballer with Hartlepool United.  He quickly established a reputation within the business and aced all required accountancy qualifications in the space of four years to become the Group’s Management Accountant.

Several successful projects later, Paul was promoted to Head of Finance.  When the former FD left GAS, he took on the mantle of the business’ most senior finance professional; boasting a string of incredible achievements all under the age of 30.


“I have witnessed phenomenal growth at the Group over the many years I’ve worked here and I’m looking forward to guiding the Group into an exciting new chapter.”

Interesting fact:

Paul made his professional debut for Hartlepool United against Bournemouth in the Football League.  Some say Danny Ings still resides in his pocket to this day.