Heel & Toe

Heel & Toe Children’s Charity Case Study


Founded in June 2008, Heel & Toe Children’s Charity specialise in providing free conductive education and subsidised therapies including physiotherapy, occupational therapy and speech and language to children with cerebral palsy and other physical disabilities in the North East.

Their highly experienced therapy service can provide assessments, block treatments or regular 121 sessions for those in need.


With the gas and electricity contracts up for a renewal at their HQ site in Co Durham, and the prospect of out of contract energy rates at their soon-to open 2nd site, a Hydrotherapy Centre, Heel & Toe approached Great Annual Savings (GAS), to negotiate the contracts on their behalf and identify any areas where they could reduce expenditure.

Heel & Toe’s new Hydrotherapy Centre, with a heated pool specially designed to treat symptoms of physical disabilities, meant that keeping water expenditure to a minimum was also a key requirement.


Due to their long-standing relationships with many of the UK’s leading energy suppliers, GAS was able to utilise their unique buying power and renew Heel
& Toe’s energy contracts for the two sites with their current supplier on far reduced rates.

Ahead of the opening of their new centre, and as a gesture of goodwill, GAS not only negotiated energy contracts at market-leading rates, but they also
managed the installation of the new electricity and gas meters at the sites.

GAS was also able to take advantage of a newly deregulated water market and procure the most cost-effective rates available.

The longevity of new deal protected Heel & Toe from any future price fluctuations in what is both an unpredictable and unstable market.


  • Long-term savings in their energy and water contracts.
  • Establish long-term control over their future running costs.
  • Protected from future price fluctuations.
  • Remove the burden of managing energy contracts for multiple sites in-house.
  • Maximise the accuracy of their financial forecasts with a tighter control over spending.


“I can’t thank GAS enough for the hard work and’ professional attitude shown.”

“As a not-for-profit organisation, keeping our expenditure to a minimum is vitally important to enable us to invest in what really matters, the care of our users.”

Doug Long, CEO
Heel & Toe Children’s Charity

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Paul JohnsonGroup Financial Director

About Paul

Paul Johnson is very much a home-grown talent.

He joined Great Annual Savings Group in its infancy, fresh from a youth career as a professional footballer with Hartlepool United.  He quickly established a reputation within the business and aced all required accountancy qualifications in the space of four years to become the Group’s Management Accountant.

Several successful projects later, Paul was promoted to Head of Finance.  When the former FD left GAS, he took on the mantle of the business’ most senior finance professional; boasting a string of incredible achievements all under the age of 30.