Stadium of Light

Sunderland AFC Case Study


“At a time when trading conditions are incredibly difficult for all businesses , Great Annual Savings Group (GAS) has helped us procure a solid energy contract that has enabled cost certainty on our expenditure moving forward.

 “The whole process was managed from start to finish, allowing us to get on with the running of the club. GAS’ experience also proved invaluable and played a key role in enabling the club to become ESOS compliant.

 “Over the past three years, my colleagues have forged a strong and long-lasting partnership with GAS and their passion for the club has shone brightly throughout.”

 James  Rodwell, CEO at Sunderland AFC 


  • Assistance provided for the club to meet ESOS Phase Two regulations.
  • Complex renewal process managed from start to finish, removing burden on SAFC and ensuring the most suitable contract was attained.
  • Comprehensive energy procurement provided across the club’s estate.
  • Provided ongoing dedicated account management service, saving club resource working hours and helping to form a strong working relationship between both parties.
  • Cost certainty provided long-term – a major bonus for any business in the current climate.
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Paul JohnsonGroup Financial Director

Paul Johnson is very much a home-grown talent.

He joined Great Annual Savings Group in its infancy, fresh from a youth career as a professional footballer with Hartlepool United.  He quickly established a reputation within the business and aced all required accountancy qualifications in the space of four years to become the Group’s Management Accountant.

Several successful projects later, Paul was promoted to Head of Finance.  When the former FD left GAS, he took on the mantle of the business’ most senior finance professional; boasting a string of incredible achievements all under the age of 30.


“I have witnessed phenomenal growth at the Group over the many years I’ve worked here and I’m looking forward to guiding the Group into an exciting new chapter.”

Interesting fact:

Paul made his professional debut for Hartlepool United against Bournemouth in the Football League.  Some say Danny Ings still resides in his pocket to this day.